Improving User Experience by Architecting Site Navigation and Search
BioLogos was facing increasing feedback from their users that it was hard to find content on their website. Our team facilitated a Workshop for defining a new architecture, topic groupings, and classifications structures to be used in a new site navigation and search. We then worked with the marketing and editorial teams to redesign and build out the changes to the website. There have been significant improvements in user experience and BioLogos has seen a 25% improvement in new traffic from organic search due to a more organized site structure.