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heritage community of kalamazoo
Heritage Community of Kalamazoo made a strategic investment in acquiring a home health care company; however, several gaps remained internally.
Internal lines of business and marketing needed to figure out how to best align with the operational impact and what it means to the larger brand. Partnering with Next Creative Co. (the creative agency for Heritage Community of Kalamazoo), our team facilitated a strategic alignment workshop among key leaders and partners and provided a clear path forward.