Organizational Alignment

In the BLACK

BLACK helps complex organizations embrace transformation through a methodology that reduces risk and optimizes return on investment.

Our Value
Most organizations today are focused on four key strategic objectives: Driving new revenue streams, controlling costs, garnering new market share, and delivering the highest quality products and services. We believe your digital experience should align with these strategies.

From a revenue and market share growth perspective, BLACK has helped organizations achieve new revenue streams and customers through the implementation of prioritized digital initiatives. Prioritization can not only support brand awareness but can also be a driver of new business. Our approach has enabled organizations to increase revenue by product or service line, customer base or new customer acquisition, and strengthen recruitment efforts.

You can better support quality improvement efforts by maximizing communication, delivering quality experience, or simply making processes more streamlined and informative, improving customer acquisition and retention.

Laura Jasso from Hurley Medical Center
"BLACK is a unique company as they do so much more than design and build amazing websites. BLACK understands that design elements are only as great as the website strategy behind them. They took the time to help us map the patient journey, identify gaps and then structure our website to address those gaps and ensure we have valuable content."

Laura Jasso

Interim Administrator of Marketing & Community Relations

Hurley Medical Center

How We Work
Strategic Alignment
BLACK employs a three-phase approach to bring structure and process to your complex strategic initiatives.

We begin with a structured understanding of your organization including its business objectives and your user’s expectations, and an assessment that drives policy, governance and role definition. Next, we support development of a strategy that aligns the organization, your architecture platforms, and user experience needs. Finally, we can aide in the production process and workflow that includes creation of editorial content, development and engineering, marketing, and ongoing measurement.


Let's talk about what value BLACK brings to the table and how we can help create solutions which fit the needs of your organization.

822 Cherry Street SE, Suite 201
Grand Rapids, MI 49506